The Start
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I’m a coach. I’m a cook. and I’m a creative.
On the surface, those might seem like three separate roles—but to me, they’re all part of the same philosophy. Whether I’m leading a team, preparing a meal, or designing an experience, I’m working toward one goal: creating something meaningful, something that connects, something that lasts.
As a coach, I’ve learned that success isn’t just about winning—it’s about preparation, mindset, and growth. It’s knowing when to push and when to pause. It’s trusting the process, building systems, and creating a culture where people feel seen, valued, and inspired to rise. That same mentality drives how I lead creative projects. I listen first. I build a game plan. I bring out the best in others. And I make sure every element has a role in telling the larger story.
As a cook, I understand the fundamentals—time, temperature, quality ingredients, and the right tools for the right job. A rushed dish falls flat. The wrong heat burns the flavor. Great meals, like great experiences, are built with care and intuition. In the creative process, I approach ideas the same way: layering, seasoning, adjusting, tasting as I go. I’m not afraid to get messy, but I always stay intentional. And I know that a little patience, the right pressure, and a touch of boldness can transform something simple into something unforgettable.
As a creative, I bring these philosophies together. I design immersive brand stories, interactive environments, and emotional moments across digital, spatial, and visual platforms. I use the fundamentals of coaching to build trust, clarity, and momentum. I use the instincts of cooking to craft flow, emotion, and sensory depth.
What ties it all together is purpose. Whether it’s a team preparing for competition, a dish served at just the right moment, or a brand experience that stirs something inside you—I want it to matter.
Because I’ve seen it: when you blend the discipline of a coach, the soul of a cook, and the vision of a creative, you don’t just make things.
You make impact.